In a pet shop the same bag of food is bought every few weeks. That is the most predictable revenue there is, as long as the customer does not have to chase it. Your own ordering page turns the repeat into two taps and keeps the customer with you instead of losing them to a large online retailer.
Nobody enjoys carrying a fifteen kilo sack. Whoever finds home delivery tends to stay there.
When the food runs out, they open their phone. If they do not find you there, they will find somebody else.
You will not win on breadth. You can win on relationship, speed and being nearby.
Customers see their history and repeat the previous order without searching for anything.
You set the zones and the delivery fees, and deliver where it actually pays.
A digital card and offers for regulars, in their phone wallet.
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