At a fishmonger's the stock changes daily and freshness is the argument. A catalogue that never updates works against you. With your own ordering page you show what came in today, close what has sold out with one tap, and take orders without the phone ringing.
What you had yesterday you do not have today. A static catalogue creates complaints instead of sales.
They have to call to ask. Most of them do not call, they simply go elsewhere.
Lent and the holidays bring volume the phone cannot absorb, and orders get tangled.
Open and close products from your phone. Anything sold out disappears from the page immediately.
Customers say what they want and when, and you see the whole list organised by collection time.
Every product gets its own page, so people searching for a fishmonger in your area can find you.
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